Startup Landscape

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Rather than categorizations focused on business model or target client, our methodology is product-focused. For example, Unmind is described as a workplace mental health platform that empowers employees to measure, understand, and improve their mental wellbeing. We put Unmind in the Interactive Software category because the platform offers self-guided programs and interactive courses focused on mental health.

The Wellness category includes startups focused on mental, emotional, and cognitive wellness which would include meditation, mindfulness, positive psychology, sleep, emotional health, among other areas. Headspace, Calm, and Happify are companies included in the Wellness category.

Measurement, Testing, and Diagnostics includes startups such as Lineagen (a startup that provides genetic evaluation services in autism and developmental delay) and Neurotrack (a developer of digital cognitive health solutions to help individuals assess and monitor their cognitive health).

Interactive Software includes companies that develop software to help treat or cope with mental health disorders, intellectual disabilities, or developmental disabilities. However, this category would exclude prescription software therapeutics. Rethink and myStrength are companies in this category.

The Provider Tools category includes tools primarily targeted at mental healthcare providers such as Valant (EHR behavioral health software for private practices) and Eleos Health (a provider of therapy-specific voice analysis software for behavioral health specialists).

Digital Therapeutics includes startups that have developed digital therapeutics or have stated an intention to develop digital therapeutics in the future. This category does not exclusively include startups developing prescription digital therapeutics.

We use the category of Tech-Enabled Treatment Platforms to include startups that leverage technology to provide mental healthcare, but still offer traditional, in-person care delivery. This includes startups like TwoChairs and Eleanor Health.

Patient Tools include tools created for patient or consumer use. WeRecover, a startup that helps people find the right drug and alcohol treatment center, is in this category.

The Telehealth bucket includes startups primarily focused on telehealth with a focus on mental health such as Talkspace and AbleTo.

For the purposes of our database, we exclude companies developing biotech and pharmaceutical drugs (including psychedelics) and traditional behavioral healthcare providers. Feel free to reach out to us using the form below if you’d like to make additions or have your startup included. We welcome any questions, comments, or corrections.